We Like(d)
Press & Influencer Crushes at Paris Summer 2024 
The kids’ fashion and lifestyle industry is always evolving, so it’s important to be informed about the products and brands that will be part of future trends. Every season, we invite some of the leading magazines and influencers who are in tune with the latest trends to visit the Playtime & Kid’s Hub shows to discover new collections. The press and influencer crushes are indications of what will be important next season, so we love seeing what brands catch their eye!
This summer at Playtime Paris, they found their favorites among the aisles of new brands and regulars that were presenting their Spring-Summer 2025 collections. Let’s meet these press and influencer crushes to see what brands will be must-haves next summer!
How could we make a kid’s fashion and lifestyle event without the Scimparello Magazine team? As an internationally recognized magazine highlighting kid’s fashion trends through editorials and articles, we obviously needed their presence again at the show this summer. While there, they discovered new brands as well as those they’ve met at past shows.
As they walked the aisles, their expert eye was drawn to amazing fashion brands like The New Society, Letter to the World, The Campamento, Bonmot Organic, Bebe Organic, Tom and Boy, and Retro Kids Georgia. The shoe brands Pèpè Childrens Shoes and Ocra Shoes stepped up this season, too. Lifestyle brands Zu-Zū Design and Adorabili Paris had them seeing la vie en rose! The brands My Little Cozmo, Cacane, and Badawii from OrderWizz, the B2B ordering platform recommended by Playtime & Kid’s Hub, also caught their attention!
Another industry staple, we couldn’t wait to see who would catch Junior Style‘s eye at Playtime Paris! More than just a magazine, Junior Style is one of the leading children’s fashion networks and communities globally. Through their experience boosting emerging fashion brands and connecting them with parents, influencers, and consumers, they certainly have an expert eye.
This season, the lifestyle brands Urbi Dolls and La Coque Française really stood out among the selection. The work of artist Sophie Inard was incredibly inspirational for them, too! Ao76, Isa & Mimi, Morley, A Monday in Copenhagen, Sofie Schnoor, C’era Una Volta, Appulu, Cosmosophie, Paade Mode, and Copenhagen Colors were just a few of the fashion labels they loved. We Are Kids and Lemonet from OrderWizz also caught their attention, whose new collections you can pre-order now!
For things that will have all design addicts hooked, there’s no better expert than Design Hunger! This cutting-edge online magazine always delivers unmatched inspiration. Specifically focused on design, fashion, interiors, and lifestyle products, Design Hunger had plenty to love at the Summer 2024 edition of Playtime Paris.
In addition to the brands they awarded their Design Hunger Prizes (who you can discover here!), their team loved Liewood, Lässig, Tnin shoes, and Fabelab. As for fashion, Kokori Kids, Piupiuchick, Silly Silas, Fløss, Your Wishes, and Salted Stories drew their attention. From OrderWizz, Morning Mess Therapy, Rocambole Paris, The Sunday Collective, Bonnie & the Gang, Gingersnaps, and Tangerine stood out to these design experts.
Katie, the kid’s fashion expert behind Pirouette and Directory, is a ray of sunshine and a staple of the industry! She went around the show interviewing some of the French brands in partnership with Promas. In addition to these fabulous Frenchies, Solo Escuhco Rap is one of the fashion labels that caught her eye. The new collaboration between Play Active and Don Fisher was also a stand out! There was plenty of innovation on display, with unique labels like EezyBeezy, Nuré Nutrition, and Petit Pli catching Katie’s attention in the Singular Space. The endlessly impressive products from Anatole Paris, Marcel et Joachim, and Molo were also her favorites this season.
A celebration of our common points and nostalgic childhood moments, MilK Magazine helps accompany parents and professionals through their editorials and articles. With an expert eye, they turned their attention to the aisles of amazing brands at Playtime Paris this summer to select their Dressing Idéal! Consisting of their favorite fashion and accessories, they loved a top from Maison Mangostan, a matching set by Tom & Boy, a bathing suit from Belle Chiara, shoes from Tnin Shoes, a skirt from Morley, a jacket from The Campamento, and more! Discover their full Dressing Idéal for Spring-Summer 2025 in our article here.
@bellacrusoe enjoys raising her girls with a simple, light lifestyle. With a love of poetry, the fashion labels Goldie + Ace and Little Green Radicals caught her eye. The shoe brand Tip Toey Joey, wellness label Minois Paris, and the New Now brand My.Yô drew her in as well!
Celebrating imperfection and being a mother of three, @emmapigsandroses curates a whimsical, maximalist universe on her feed! She loved the bold styles from Asobu, Chamaye, and Oilily this season, while the more subtle shades of new collections from Donsje Amsterdam, Coconeh, Tangerine, and Fliink completed her crushes this season.
Mother, engineer, and storyteller @nubeschampagne visited the show this season! She fell in love with We Are Gommu, Maison Loucha, The New Chapter, and Jelly Mallow at the summer edition of Playtime Paris.
Based in Lisbon, @ana.zilhao came to visit Playtime Paris this summer. As a mom, photographer, and stylist, she has a well trained eye for all things kids! She loved discovering the new collections from Little Dutch, Planet Sea Swim, and Marlaguette Shop this season.
@justine.bond is a mama of two with a personal blog. She also works with brands as a photographer, so she’s very familiar with the wonders of the children’s industry. Her favorites this summer were Linge Particulier, Patata Modeler, Bundgaard, and Oseree Swim.
At the show for the first time, @puig_astrid was so excited to be at Playtime Paris! She especially loved meeting Cache Toi, Morning Mess Therapy, Mar Mar Copenhagen, and American Vintage.
An advocate for equality, slow living, and mindful interiors, we were so happy to have @thevitamindproject at the show! With a background in the fashion industry, she knows how much time and hard work goes into exhibiting at a trade show. She and her little one loved the fashion trend spaces from Fashion Snoops, as well as the amazing swim brand Nana Kid who is bringing stories from Africa to the world through their garments. She also loved the shoes from LMDI, knitwear from Mabli, and the lifestyle label Elly+Lune.
Passionate for the kids’ fashion and lifestyle industry, @lolitaurore is a passionate mother. During her unforgettable day at Playtime Paris, she fell in love with Konges Sløjd, Oilily, Popelin, Kidiwi, Rylee + Cru, Loir Paris, Sproet & Sprout, The New Society, and Ice Watch.
@lejournaldema loves family life, and had such a wonderful time visiting Playtime Paris. She fell in love with the wellness brand Juliette et Tom that was featured in the Singular Space this season. She also liked discovering the unique water bottles from Asobu! Mipounet, Minois Paris, and Maison Loucha caught her eye, too.
The mother of two boys, formal fashion designer, and midmod furniture lover @ezi_indy was at the show! She particularly loved Design Hunger’s lifestyle trend space, as well as the latest shoes from Veja Kids. Aside from that, she loved the new collections from The Sunday Collective, True Artist, Bobo Choses, East End Highlanders, and Wolf & Rita this season.
@frejatroelsen@frejatroelsen is a Danish photographer and mother of three who loves slow living. She visited Paris for the first time ever just to attend The Big Small Show! We invited her to photograph an editorial for us, so stay tuned to discover it this September.
We hope you like the press and influencer crushes as much as they did! Their expert eye is sure to help you add the latest trendy items to your boutique for next summer. If you’d like to be seen by these trendsetters and perhaps be one of their crushes, don’t miss the next edition of Playtime and Kid’s Hub New York that will take place July 28-30 at the Metropolitan Pavilion. Get your pass to visit the show and see more press and influencer crushes!
