Each season, our team of experts makes a careful selection of brands to exhibit for their very first time at Playtime Paris. In order to give them a warm welcome and introduce fresh faces to the international buyers that attend the show, we have created two areas and a trend space just for first timers! By offering dedicated spaces like New Now, Singular, and the First Timer Trend Space, Playtime puts newcomers in the spotlight. In addition to these dedicated areas, there will be plenty of other first timers to discover throughout the aisles of the show.

Let us explain these unique areas and give you a peek at newcomers you’ll find this winter at Playtime Paris!

 

New Now

New Now is a dedicated space that welcomes a selection of brands chosen by our team. This season, you’ll be able to discover several brands offering timeless products. Many are also tapping into the macro trend of gender neutral products that parents everywhere are looking for. From matching outfits for the whole family to 100% cashmere items just for babies, you’ll find a wide range of products in the New Now space this winter. Buyers are always sure to stop by this dedicated space!

The New Now Space at Playtime Paris, Summer 2024

In the New Now space this winter, you’ll find: Kid Story, Chlues, Atelier Rive, My Little Freckle, Valeur Couture, ToTs, Meerra, and brunobruno nation.

 

Singular

The Singular space is your destination for discovering innovative brands! These creatives are new on the scene, offering mono-products or capsule collections to start out. Designed like a pop up store, Singular is inviting. It encourages buyers and fellow visitors to step inside the space to explore each booth. Whether meeting new needs arising from the modern family or introducing new styles to the market, Singular always has something fresh and exciting for you to discover.

The Singular Space at Playtime Paris, Summer 2024

Explore products from Talou, Little Casimir, POMY – Piece of My Heart, Amigos Footwear, Romp & Roll, Pastèque Family, Chemin Secret, Stick Me Baby, and Rooie and Friends in the Singular space January 25-27.

 

Fellow First Timers

Of course, we can’t highlight all of the brands exhibiting for the first time in New Now and Singular! Throughout the show, visitors will be able to discover collections from newcomers. Ranging from toys to teethers, decor to fashion, there will be a wide variety of products on display.

These first timers will be at Playtime Paris: Ooh Noo, Koslux, Cosy Roots, Flab Kids, Maison Phau, UPA, Hirsch-Natur, Beemondo Kids, Luu Kids, KalyCase, EMU Australia, Ilailai, Loumio, Rive 49, Charlie & Suzie, Self-Portrait, Rivedroite Paris, Tartaleta, Anna J, Fun&Fun, Nicolas, Hunter and Rose, Poumpoum, Okky Eyewear, Julie Dausell, Doozy, Anna und Paul, Fith, Denim Dungaree, Go to Hollywood, Groovy Colors, Naw, Hopfrög Kids, Mariella Ferrari, Toyto, Phi Clothing, Palm Beachies, Californian Vintage, Maglificio di Verona, Lemom &pie, Vauva, Mumzers, My Baby Days, Helmut Cover, 26 Paradis, Meia Pata, Gugu, Denali Outerwear, State Bags, Alwero, Felpeto Handmade, Maaath Kids, Patique, Sabine and Heem, Sterntaler

 

We can’t wait to explore the collections from these first timers this winter at Playtime Paris! Get your pass to meet them January 25-27, as well as hundreds of other brands exhibiting from around the world. Whether you already know and love them or have never heard of them before, there will be plenty for you to explore at The Big Small Show!

 

Header image from Atelier Rive
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Madeline Blankenship
03/12/2024
Madeline Blankenship