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Meet Buyers With… A Dedicated Teen Offer In Their Stores 
The teen market is the talk of the town, or at least of the kids’ fashion and lifestyle industry! As an age group that’s notoriously narrow and can be challenging to reach, it’s unique. We’ve explored this ever-evolving sector before, diving into the trends of today’s teens and where they look for shopping inspiration. In this article, we also explored how some brands are connecting with them. Now, let’s turn our attention to retailers and how they are reaching this part of the market. To do so, we checked out and spoke with some of the retailers in our community that have dedicated teen offers in their stores.
Whether coming to Playtime Paris, Playtime & Kid’s Hub New York, or shopping all year on OrderWizz, the buyers from these stores have sections just for teens. Making up a wonderful part of our international community, we wanted to see how they reach them. Let us introduce you to their stores, the brands in their teen offer, and some insights they have observed.
Klade Children’s Boutique is dedicated to curating a unique selection of fashion-forward apparel, accessories, and lifestyle products for kids of all ages. They put a particular emphasis on meeting the evolving styles of teens and young adults. With a focus on brands that balance quality and individuality, Klade helps their customers express their own unique style through thoughtfully chosen collections.
In their store, they find it especially important to have a separate section for teens. This crucial stage is when teens develop their own identities that are distinct from both kids and adults. According to the buyer at Klade, Chavy, a dedicated teen offer gives them products that resonate with their evolving tastes and priorities. This allows teens to explore their personal style in a way that feels authentic and age-appropriate. « It’s also a way for us to make teens feel seen, fostering a connection with Klade as they grow, » says Chavy.
« At Klade, our teen clientele gravitates toward brands that blend comfort with style and follow the current trends without sacrificing quality, » she observes. She told us that brands like Indee, Unlabel, Luna Mae, Little Creative Factory, and Tia Ciabani are particularly popular for their inclusive sizing, versatile designs, and sustainable materials, all of which uphold values that align with what many teens prioritize today.
Shop them there: Tangerine, C’era una volta, Morley, Paade Mode, Ao76, Designers Remix Girls, Unlabel, Atelier Parsmei, The New Society…
Nook is a boutique and online store located in a stylish hideout in the heart of Zurich. It is owned and run by two friends, Nina and Lea, who carefully curate a selection of fashion and accessories for kids and teens ages 2 to 16. At Nook, they select brands that create high quality collections season after season. Attaching great importance to a wide variety with a blend of classics and trendy pieces, they never neglect functionality. Since day one, Nina and Lea have been in the store daily to advise their customers.
When curating their teen selection, it is important for them to offer high quality pieces, as they do with every age group offered at Nook. « We love to mix trendy and timeless classics, only picking the pieces we love » say Nina and Lea. They are always on the lookout for teen brands that create collections for adolescents – this challenging age when they’re no longer a child but not yet an adult! At Nook, they and their customers like pieces that can’t be found elsewhere. Nina and Lea told us « We want to offer items that are special, yet classic. Garments and accessories that can be worn every day, are easy to combine, and feel good to wear! ». They also curate a selection of gifts for their teenage customers, though it can be challenging!
Teen brands in their store: Indee, Bisgaard, American Vintage, Collégien, Angulus, Designers Remix Girls, Maan, Pyrenex, Minimalisma, Veja, Sunchild, MarMar Copenhagen, Twee…
Isola Bella’s name means “beautiful island” and it’s an oasis for baby and children’s European fashion! They opened in 1982 with a dream of curating clothing that can’t be found anywhere else in Vancouver, and continue to uphold that dream today.
Their buyer, Julia, told us that they have carried up to 16 years old since the beginning. They wanted to offer their customers tasteful European fashion for this age group, which was hard to otherwise find. Having specialized in collections that carry sizes 12, 14, 16, and 18, parents know they can turn to Isola Bella for high quality pieces and colorways that can’t easily be found elsewhere. Julia says she hopes the teen market will continue to grow. « I want to give teens clothes that they can dress up and feel good in » she told us. The teen selection she curates in Isola Bella is designed to emphasize dressing for their own style, rather than wearing something because everyone else owns it too.
These teen labels are there: Ao76, Unlabel, Pom d’Api, Collégien, Longlivethequeen, Designers Remix Girls, Pyrenex, Sunchild, LMDI, Maan…
The Milky Way is a kids and teen fashion store in the heart of Bruges, Belgium. Their buyer, Ruth, makes a careful selection of Belgian and European brands offering clothing, accessories, and shoes for ages 4 through 18. Ruth has observed her teen girls corner to be the fastest growing in The Milky Way. « They come in often with family, or they visit first with their friends to look around before heading to their moms, » she told us. « Their attention is really drawn by the Belgian brands like Indee, Morley, and Bellerose. Then they look towards other brands like Maison Mangostan in larger sizes, » Ruth has also observed.
She thinks the teen market will continue to grow, with a lot of cool and original brands entering the industry. Ruth also finds that there is still a gap in the market. She finds this the most interesting reason it will continue to grow!
Find them there: Indee, Maison Mangostan, Main Story, Mini Rodini, Bonmot, Morley, Bobo Choses…
C’est Chou by Sienna is a high end children’s retailer that is on a mission to offer a variety of unique, trend-setting clothes and accessories for girls ages 4 to 16. When curating their teen offer, their buyer Vivien told us she searches for things this age group will like, but that pushes their fashion sense a little further. « It’s so boring when they all dress the same! » says Vivien. « I do have some customers that like to wear something different. Some gravitate towards a pantsuit rather than a party dress, » she told us. In their former retail space, she observed that teen customers were more moody and quiet when shopping with their parents. When shopping with their friends, teens tended to be more bubbly and friendly. Vivien also finds that teens tend to imitate their moms when they shop.
In their store: Cos I Said So, Meet Marie, Indee, We Are Kids, Tocoto Vintage, Molo, Mini Rodini, Iscream, Pom d’Api, Prince Peter, Morley, Theme, T2Love, The New Society, Submarine, Bari Lynn, Wee Ones, Designers Remix Girls, Sunchild, Malibu Sugar…
Meet the Belgian boutique Goldfish! In a cool, contemporary atmosphere, families can shop their selection curated for ages 0-18. They also have a small section for their stylish mamas. Goldfish has a special teen offer made just for this age group. By having a section of products and sizes just for them, teens feel seen. Across all categories, the team at Goldfish focuses on mixing established brands and trendy newcomers to create original outfits.
Teen brands in their store: Maison Mangostan, We Are Kids, Indee, Tangerine, Molo, American Vintage, Piupiuchick, Bobo Choses, Morley, Collégien, Gosoaky, The New Society, Designers Remix Girls, Izipizi, Maan, Sunchild…
Renowned worldwide for their curated selection of luxury brands, discover LuisaViaRoma! With an offer that has the whole family covered, they have a special selection for ages 7-16 to meet the needs of kids as they transition into their teens. LuisaViaRoma opened a kids concept store in Florence designed for ages 0 to 18. Each floor caters to the ages it carries, with the top floor designed for teens. In a modern aesthetic, they can shop today’s top brands among LuisaViaRoma’s expertly curated teen offer. The floor dedicated to them invites teens to shop for themselves, embracing their often questionable style with parent-approved looks!
Teen brands in their store: Molo, Mini Rodini, Bobo Choses, The New Society, Weekend House Kids, Moose Knuckles, Jellymallow, Donsje Amsterdam, Louise Misha, Hello Simone, Konges Sløjd…
Posh can be found online and in their charming brick and mortar location in Brooklyn. A hub for the latest in children’s and women’s fashion, Posh has brands from Europe and the US. From old school classics to the latest trends, their store has it all. With a special selection just for teens, Posh caters to them as well by offering them a dedicated space to shop.
These teen brands are there: Indee, Molo, Fub, Unlabel, Designers Remix Girls, Morley, Paade Mode…
Zalando is a leading online destination for fashion and lifestyle. With a strong focus on shoes, Zalando caters to the whole family on their site. With product selections curated by their experts, they inspire customers shopping the latest trends. They also separate their shoes by age to make it easier to shop for the styles made just for them. Their teen section caters to ages 9-16 and gives them a specific place on the website to shop.
These teen brands are there: Eli 1957, Slopes & Town, Molo, Froddo, Reima, Bisgaard, En Fant, Veja, Jellymallow, Sofie Schnoor, MarMar Copenhagen, Igor, Walkiddy, Bobo Choses, Pom d’Api, Steve Madden, Gosoaky, Ipanema, CeLaVi, Moon Boot, Primigi, Tartine et Chocolat, Cienta, The New Society, Wheat…
Created on a cozy rainy day in 2019, meet Jackelyn Youth Store! In this boutique, children and their style comes first and foremost. All of the clothing and shoes selected for Jackelyn are carefully chosen with quality and the latest trends in mind. With an offer that is always evolving, Jackelyn is a dynamic place for kids and teens to shop. With sizes from 4 to 16 for both boys and girls, Jackelyn’s careful selection is crafted to offer the coolest products for everyone.
In their store: Molo, Indee, Maison Mangostan, Morley, Fub, Scotch & Soda, Maan, The New Society…
Meet Whoopi, an expert retailer in baby, children, and teen clothing both in store and online. Their vast selection and exceptional customer service keeps their clients coming back season after season. Having created a fun shopping experience in their store for all ages, Whoopi has an assortment of brand name, basic, and elegant fashion. Their teen offer upholds their guarantee of high quality styles through dresses, tops, skirts, outerwear, and accessories in store and online.
In their store: Yell-Oh, Cos I Said So, Indee, Bonnie & the Gang, Tangerine, Molo, Alitsa, Momohanipopo, C’era una volta, Ao76, Paade Mode, Weekend House Kids, Atelier Parsmei, The New Society, Patachou, Wolf & Rita, MarMar Copenhagen, Unlabel, Búho…
An icon of Paris and one of the leading department stores, discover Le Bon Marché! A center for fashion, shoes, accessories for the whole family, their teen offer is no exception.
At this department store: Beberlis, Lison, We Are Kids, Indee, Molo, American Vintage, Veja, Ao76, The New Society, Arsène et les pipelettes, Pyrenex, Louise Misha, Bobo Choses, Izipizi, Méduse, Collégien, Sunchild, Pom d’Api…
Passionate about the magic of childhood, discover Ladida. They carefully select every blouse and dress that passes through their store in person and online to guarantee it will make kids smile and feel beautiful. They curate a special teen offer to cater just to this age group within their store. From daywear to special occasions, accessories to outerwear, Ladida does has it all!
Find them there: Tocoto Vintage, Indee, Molo, Popelin, We Are Kids, Angulus, C’era una volta, Ao76, Unlabel, Paade Mode, Atelier Parsmei, Bebe Organic, Pink Chicken, Louis Louise, Bobo Choses, Rylee + Cru, Búho, Sofie Schnoor, Mipounet, Designers Remix Girls, Fairwell, Louise Misha, Maan, Wolf & Rita, MarMar Copenhagen, Noralee, Morley, Piupiuchick, Minimalisma, Moon Boot, The New Society…
Smallable is a concept store made for meeting the needs of the whole family in one curated space. With their teen offer, Smallable caters specifically to this age group. With fashion for boys and girls, shoes, special occasion looks, and beauty carefully chosen for teens, Smallable is offering a tailored selection of products for them, just as they do for other age groups in their store.
In their store: Tocoto Vintage, Cos I Said So, Indee, Lison, Tangerine, Molo, Risu.Risu, Maison Mangostan, We Are Kids, California Vintage, Holmm, Gosoaky, American Vintage, Tumbl N’Dry, Gray Label, The New Society, Morley, Ao76, Mipounet, Pyrenex, Bobo Choses, Piupiuchick, Main Story, Collégien…
Babies, kids, and teens can find what they need at Blubelle! This fashionable children’s boutique offers a blend of fashion and unique gifts for their customers. With a special teen offer that is edgy and cool, Blubelle caters to this age group through their thoughtful selection.
Teen brands in their store: Bonnie & the Gang, Tocoto Vintage, Nunuforme, Indee, Tangerine, Molo, Alitsa, Paade Mode, Ao76, Louise Misha, Morley, Bebe Organic, The New Society, C’era una volta, Unlabel…
We hope you gained some insights on the teen market and some of the leading labels as we met these buyers! Coming from around the world, they turn to the Playtime & Kid’s Hub trade shows and OrderWizz to find brands to curate their teen offer and complete their selection.
Stay tuned for more introductions to our community members as the shows get closer! Whether buyers or brands, we love taking the time to travel around the world to explore their universes. Get your pass to join them in Paris January 25-27 and New York February 9-11 for the winter shows!
